Lightscape agency will execute an international project from the design industry
On behalf of Łódź Art Center, the organizer of the Łódź Design Festival, we will carry out an international project aimed at promoting Polish design in Europe as well as around the world. The concept assumes among others: comprehensive organization of the two-day "BiznesUp! design made in Poland" forum, preparation of exhibition presenting the potential of Polish design, comprehensive promotional activities in Poland and abroad, as well as outdoor campaigns in selected Polish cities. All activities will be carried out from March to November 2018.
"BiznesUp! design made in Poland" will take place on May 24-25, 2018, in Art_Inkubator at Tymienieckiego Street 3 in Łódź. The event, being part of an international project, is dedicated to architects and designers as well as to producers and distributors of products and services from the design industry. The Forum is primarily aimed at increasing the international economic rank of the Łódź voivodeship by selecting and presenting the most promising Polish brands in the field of design. It will include a series of workshops, training sessions, as well as an open exhibition under the name "PolishUp", curated by Agnieszka Jacobson-Cielecka and Paweł Grobelny.
Project also assumes promoting Polish design in Europe and on the international market. The profiles of 40 artists selected from the best Polish brands will be presented during the May event, and over the next months until November. As an agency, we will coordinate their promotion in the international media and through an outdoor campaign.
Our tasks include comprehensive implementation of the project, among others: invitation of the design industry experts from Poland and selected European countries, development of promotional strategies and its implementation, creation of a forum, organization of the schedule and event program, full coordination of the outdoor campaign, supervision of the course recruitment together with the coordination of the exhibition and further promotion of the project. As the Lightscape agency, we will also act as a press office for Polish and foreign media.
- The goal of "BiznesUp! design made in Poland" is to promote Polish brands in the field of design throughout the country, as well as in Europe. Considering the successful cooperation at last year's 11th Łódź Design Festival, we are happy that this time we will be promoting Polish creativity together - says Aleksandra Kietla, director of the promotion department and spokesman for Łódź Design Festival.
As an agency, we have a wide portfolio of clients in the field of design and lifestyle. We carried out activities for such brands as: Łódź Design Festival, Mikomax Smart Office, Idea Hub, Manufaktura, Columna Medica, Pons, Monopolis, as well as the Virako calendar or Fashion Industry Days for Sukcesja.