We offer a wide spectrum of services in the areas of communication, strategic marketing and public affairs. We provide professional consulting and support in the fields of PR, marketing, digital media. Furthermore, we create and implement effective information, social and education campaigns. Creating our partners image among business stakeholders and local community is another one of our assets.
Our media relations activities can be characterized by one word – effective. We are a professional press office capable of serving clients from various sectors. We are in constant contact with over 2,500 journalist representing the most important national, regional, local and industry media. We specialize in creating unique expert and context materials. Our information campaigns are based on reliable communication.
Manager image creation in internal and external communication alike is another field of our expertise. We prepare experts for public speeches and appearances in front of the camera using our own workshop methodology. When needed, we cooperate with media trainers and stylists.
Modern technologies create new opportunities for brand presentation and communication design. We use a variety of techniques and marketing tools. We offer support in areas including. graphic and web design, apps, marketing materials and digital presentations creation. Moreover, we organize professional photo sessions.
We analyse, diagnose the problem and identify the optimal communication channels. We offer comprehensive services in various fields, i.a. company events, internal and external communication using custom publishing, outdoor and ambient advertising, as well as social media campaigns.
The use of social media is a key factor we take into account when creating our brand strategies and marketing plans. Our specialists have experience in managing profiles gathering multi-thousand communities and executing advertising campaigns in various social media channels.
Our services include the creation of marketing campaigns and production of dedicated ATL and BTL visual materials. Our specialists offer complex marketing services including design and production of various marketing materials.
We design new brands, creating concepts tailored to the market and client needs. Simultaneously we manage and refresh existing brands. Our team of specialists conducts marketing research and current trends analysis. We offer creation and implementation of dedicated communication strategies and organize brand awareness workshops for managers.
We work with the word and image alike. Our professional team of filmmakers, sound engineers, make-up artists and stylists as well as graphic designers creates a variety of films – corporate, image, advertising, but also event coverage and animations.
We offer comprehensive support in event planning and management, including public, outdoor events as well as vernissages press briefings and conferences, workshops, trainings and company meetings. We act independently and effectively, taking care of every detail.
Videoblog "Pytaj o finanse" ("Ask about finances")
Image counselling and comprehensive media relations aimed at raising brand awareness among potential employees, business partners and stakeholders. Assuring the constant presence of the company in various media – press, internet, radio and television. Recruitment initiatives and employer branding support, including companies` experts promotion and strengthening the image as a competent and reliable business partner. Employee-aimed events organization and video production – animation and motion pictures for internal use.
Numbers: over 1800 publications annually; 30 radio and television appearances; 40 press and approximately 150 online publications monthly.
Comprehensive organization of the Virako calendar vernissage combined with a charity auction raising funds for children from the most poor areas of Lodz. The calendar is an exclusive item created by leading artists. The agency was responsible for the cooperation with Chris Niedenthal and Janusz Kaniewski, media relations, press conference and vernissage organization. The event gathered representatives of media, design, arts and show business spheres.
PWSZ in Skierniewice
Creation and completion of information and advertising campaigns supporting the recruitment process. Facebook profile administration, contest and student and candidate oriented event organization. Production of brand videos, marketing materials and photo sessions coordination.
In numbers: almost 700 000 Facebook commercial viewers, acquisition of 1 200 fans on Facebook (52% of total fan count)
The agency was responsible for media relations, acting as the press office and spokesman. The range of service included also strategic and crisis consulting, lobbing and event organization – press conferences and a special event “Manufaktura Karskiego 5”. The project team was also responsible for interactions with more than 80 000 fans on Facebook and more than 2 000 on Instagram.
In numbers: over 7 400 media publications, 10 700 000 PLN AVE, acquisition of almost 40 000 new fans on Facebook, profile set up and acquisition of over 2 000 fans on Instagram
The agency has provided complex consulting and PR support for Manufaktura. Among its responsibilities were creating strategic guidelines and documents, media relations, crisis communication, lobbying, social media profiles administration, event creation and coordination support. The contract was fulfilled in an effective manner. The agency carried out its actions in a professional and swift manner. I strongly recommend the companies` services.
The agency has developed an internet communication scheme as well as a technical and functional specification for the Maria Curie-Skłodowska University. The company proved its creativity and openness to new ideas. The experience and skills of its employees combined with positive relations resulted in the creation of a professional website, which addressed all UMCS requirements. I recommend the agency to all interested in establishing a modern and attractive internet presence.
We have entrusted the agency with the creation and implementation of a PR campaign. It consisted of the following elements: media relations, communication counselling, promotional materials creation and event organization. One of the factors which had a considerable impact on the media success of the campaign was the proposed creative message dispatch to journalists. The agency also proposed and created a special media report “Parents Unplugged”, which focused on raising children in the era of new technologies. The material included the results of dedicated sociological research and comments of leading experts. Furthermore, a promotional movie for the Librus application was created. All activities gave the expected effect, information about the product has appeared in leading countrywide media. I recommend the cooperation with the agency.
The agency carried out an information campaign concerning the launch of a new studies course “Linguistics for business”. Executed actions definitely had an impact on the acknowledgment of the course as a countrywide unique project and higher than expected interest of candidates. We strongly recommend the agency as a trustworthy business partner.
The agency has created a communication strategy and provides communication support for the market introduction of our line of foreign language learning materials, the brand PONS. With each new publication the company offers interesting and creative ways of communication. Until now we jointly promoted i.a. „The Grand English Grammar”, the series „London Calling, how to survive in London and not go insane” or „Speak as a native”. Besides media relations the agency was also responsible for actions in social media and among bloggers.
The first task we set for the agency was to support us in the process of communicating our rebranding and the first edition of the “Digital Banking” contest for developers. Professional and creative approach as well as non-standard solutions have convinced us to continue our cooperation on regular basis. Currently the agency supports us in the frame of media relations, employer branding and audio-visual materials preparation.
Too often the representatives of the marketing community, as creative as they are, have troubles with catching up with latest business trends. Lightscape is one of the few agencies which have the ability of combining creativity with rational business approach. One of the few which puts clients needs in front during the planning process.
The agency has provided us with professional marketing support during our launch on the market and establishment of the first office in Poland. We entrusted the team of specialists with marketing materials creation and communication activities. The company has created i.a. texts for our website and BTL materials. Furthermore, they were responsible for creation of non-standard job offers exposition and full external branding of our office. The cooperation is realized in a very professional way.
We are a team of experienced specialists, creating and implementing strategies for companies and institutions. We specialize in integrated campaigns which combine PR and marketing, brand image creation, public affairs as well as effective media relations, internal and crisis communication. Furthermore, we organize various closed and public events, produce image and corporate films and manage social media profiles. Among our clients are companies from the banking, financial, IT, FMCG, education, property, design and healthcare sector.