Lightscape’s workshops at HR Time meeting  

On January 16th, we had the pleasure to conduct PR workshops during a HR Time meeting, which integrates the Lodz HR community. Our experts shared their knowledge on how PR can support building a strong employer brand as well as gaining competitive advantage in the ‘war for talents’.

We also shared our long-term experience in conducting media relations for brands from the new technology, finance, BPO/SSC and other sectors. With approximately 20 event participants we discussed about when to implement media relations activities, how to set the right goals as well as measure the results.