Innovative projects and R&D work
In Lightscape's activities, we are constantly developing and implementing new tools and systems.We conduct research and development activities in the area of PR and digital PR. We identify problems and challenges in the industry. We analyze and develop ways to effectively solve them, and at the end of this process, implement innovative technologies. As a result, in our daily work for clients, we use our own solutions that increase the efficiency and competitiveness of Lightscape's services.
So far, we have completed a number of projects and works of a R&D nature, including projects with EU funding.
1
OPERATIONAL PROGRAM
Regional Operational Program of the Łódź Voivodeship for 2014-2020
PRIORITY AXIS
I. Research, Development, and Knowledge Commercialization
ACTION
I.2 Investments of Enterprises in Research and Innovation
SUB-ACTION
I.2.2 R&D Projects for Enterprises, Project Type 1
PROJECT TITLE
R&D work on developing mechanisms for the proprietary tool Lightscape Customer Perspective PR.
2
OPERATIONAL PROGRAM
Regional Operational Program of the Łódź Voivodeship for 2014-2020
PRIORITY AXIS
II. Innovation and Competitive Economy
ACTION
2.3 Increasing the competitiveness of enterprises
2.3 Increasing the competitiveness of enterprises
2.3.1 Innovation in SMEs
PROJECT TITLE
Implementation of R&D results related to developing new methods for analyzing and measuring the effects of content marketing activities online using profiling mechanisms.
As part of the implementation of the above projects, we conducted R&D work that allowed us to gain new, unique knowledge. We developed innovative mechanisms, algorithms, systems. The implemented tools and internal platform allow us to effectively process and analyze large, diverse data sets, measure, analyze the effectiveness of conducted PR activities and optimize them. Technologies, combined with our know-how and many years of experience, result in a high degree of efficiency and competitiveness of the services provided by Lightscape.