Trust the process

Understanding your business is where we start. We organize business workshops to learn more about your needs, the uniqueness of your product or service, and the challenges in your market. From there, we develop a communication strategy or refine the concept you already have to make it even better.

ask about our services
Symbol wiodący X

Discover our process

Owal
  1. We prepare a strategy to organically postion your brand across online channels.
  2. We research market trends, relevant topics, and how your current and potential customers search for information.
  3. We pinpoinr key online spaces and touchpoints (websites, blogs social, media pagers, and newsletters with broad audience reach).
  4. We design a content roadmap and PR activity schedule.
  5. We identify keyword groups to use for your brand’s organic position on Google.

We grow your brand's organic reach. Why does it matter?

Symbol wiodący X

How do we create quality content?

Ikona numer 1

We collect insights: we examine the data provided by your company alongside market research. We study your target group, their behaviors, and the queries they leave online.

Ikona numer 2

We leverage SEO/SEM tools and analysis to assess the potential of specific topics, keywords, and phrases.

Ikona numer 3

We don’t overlook your competition! We examine how they rank on Google and what they communicate online to pinpoint content opportunities.

Ikona numer 4

We identify communication niches: topics that alighn with your brand, are timely, important, and underexplored, making them attractive to both media and your audience.

Ikona numer 5

We analyze trends relevant to your brand, determining what’s worth talking about and what editors and readers need

Ikona numer 6

Your brand comes first! The conclusions from out earlier steps are tailored to align with your comapny’s communication and business objectives.

Symbol wiodący XWhy do I need PR?

So that clients know you exist. Digital PR aims to draw in audiences with organic content that guides them further down the sales funnel.

Infographic Brand

Got questions?

Want to find out how we can help you and your brand? Or are you exploring career opportunities in marketing and PR? Reach out to us
— we’d love to hear from you!

Ikonka telefonu 501 021 991 Ikonka maila office@lightscape.pl Ikonka pinezki ul. Piotrkowska 287 lok. 11
93-004 Łódź

Visit us on social media

Ikona LinkedIn Ikona Instagram Ikona Facebook