Lightscape for Fashion Industry Days by Shopping and Entertainment Center - Sukcesja  

Fashion Industry Days is the event which took place in Sukcesja Shopping and Entertainment Center in October 2017. The idea of the event was to integrate fashion and business. Lightscape was responsible for elaboration and execution of communication strategy in local, nationwide and trade media, as well as on social media platforms: Facebook and Instagram.

The main tasks of the Agency were: event’s communication in media, creation of press materials, informing the public about the new fashion project, contact and care of journalists, social media (the Agency used a variety of functions such as: Insta Stories, GIF and aplications: Hyperlapse and Boomerang). On behalf of Lightscape, the project was coordinated by Katarzyna Pasikowska, Senior Account Executive, and Karolina Jaros, Account Executive.

In numbers: 150 publications with 200 000 PLN AVE. Generating the total reach of posts about Fashion Industry Days with 215 664 users. 18 685 people reacted to this content.